In our ever expanding, ever evolving digital business world, it is understandable if you are frustrated with trying to produce content that makes your business stand out. If you are like 70% of marketers out there today, you have have been struggling to develop a coherent and consistent content marketing strategy. According to Lee Traupel, founder and digital strategist of Linked Media Group, every business today needs a marketing platform strategy to get their content seen by the right people.
Writing for the Huffington Post, Traupel lists a number of tactics that businesses can utilize to ensure that that their content marketing strategy is hitting the eyes and ears of the people you are targeting.
Marketing Platforms Proliferation
In just the past three years, Traupel says, the number of marketing platforms has grown from about one hundred, to over a thousand. The overabundance of choices available to businesses leads to increased anxiety over the selection process, which often leads to no choice being made.
Traupel says that before thinking about a marketing platform, that is important to conduct a basic review to understand your needs and capabilities. This includes infrastructure, customer focus, staffing, digital assets and other issues.
Digital Assets & Critical IT Review
Your IT infrastructure and overall company size should be taken into consideration when selecting a marketing platform. Traupel urges firms to ask the following questions:
“What are the existing digital assets (web, email, social, IT, Intranet, etc.) and how are they managed?”
“Do Marketing and IT share “custody” of major digital assets?”
“What content is being created, if any, and is it being shared over social media?”
“Are digital assets being optimized and integrated with cloud technology?”
“What parties are responsible for managing digital assets and who do these people report to?”
To complete a full digital health analysis, Traupel suggests following the steps in the document.
Read more tactics and advice from Traupel at Huffington Post.
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