Tactics For Evaluating Your Business’s Digital Assets

imagesIn our ever expanding, ever evolving digital business world, it is understandable if you are frustrated with trying to produce content that makes your business stand out. If you are like 70% of marketers out there today, you have have been struggling to develop a coherent and consistent content marketing strategy. According to Lee Traupel, founder and digital strategist of Linked Media Group, every business today needs a marketing platform strategy to get their content seen by the right people.

Writing for the Huffington Post, Traupel lists a number of tactics that businesses can utilize to ensure that that their content marketing strategy is hitting the eyes and ears of the people you are targeting.

Marketing Platforms Proliferation

In just the past three years, Traupel says, the number of marketing platforms has grown from about one hundred, to over a thousand. The overabundance of choices available to businesses leads to increased anxiety over the selection process, which often leads to no choice being made.

Traupel says that before thinking about a marketing platform, that is important to conduct a basic review to understand your needs and capabilities. This includes infrastructure, customer focus, staffing, digital assets and other issues.

Digital Assets & Critical IT Review

Your IT infrastructure and overall company size should be taken into consideration when selecting a marketing platform. Traupel urges firms to ask the following questions:

“What are the existing digital assets (web, email, social, IT, Intranet, etc.) and how are they managed?”

“Do Marketing and IT share “custody” of major digital assets?”

“What content is being created, if any, and is it being shared over social media?”

“Are digital assets being optimized and integrated with cloud technology?”

“What parties are responsible for managing digital assets and who do these people report to?”

To complete a full digital health analysis, Traupel suggests following the steps in the document.

Read more tactics and advice from Traupel at Huffington Post.



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Three Tactics For Inbound Marketing

Pictofigo_-_Idea.pngInbound marketing is an essential for any business, big or small. But with the nearly constant changes to social media platforms, search engine algorithms and dominant trends within an industry, nailing down a set of unchanging inbound marketing principles seems like a near impossibility. However, a recent article at B2C details a few basic tactics that every business should keep in mind when constructing an inbound strategy.

Know Your Client Persona

Unlike outbound marketing, inbound marketing is not about casting a wide net; it is about catching a particular fish. The more you know about the fish you are after, the more likely you are to pick the right bait. So, for a business to acquire leads on their ideal customer, they have to know what that person is. Age, Location, Career, Pain Points and Social Media Habits are all things that you need to identify so that you can begin to see how your client sees the world.

Create a Marketing Strategy

This is where all of the identifying information comes into play. Understanding your target market is essential, but you must implement that understanding towards reaching that target. Remember, clients go to businesses to solve problems, so understand the channels through which your target market can be reached and speak to your company’s abilities to address their pain points. A good marketing strategy is specific in its intended outcomes and deadline driven.

Stay Up To Date On Industry Trends

Keeping up to date is part of a stable inbound marketing strategy. Trends of all kinds – marketing, politics, economics, etc. – all have an effect on you target audience. Your job is to understand those effects and adapt accordingly. Create content that reflects new trends and attempt to anticipate trends whenever possible. Understanding the ebbs and flows of your industry will help you better track these changes and stay relevant to your ideal customer.

Read more at B2C.



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Filling the Gaps of Professionalism In The Workforce With Liberal Arts

literature-326075_640.jpgWith Labor Day having just past, there may many people talking about the so-called “skills gap” that is effecting the American jobs market. Though a recent article in Slate argues that there is a dearth of what are called “soft skills” – skills such as creativity, critical thinking, and professionalism. The author ascribed much of that gap to a lack of focus on the liberal arts among workers.

To hear pundits talk, unskilled workers need to be trained in skills that are not commonly found amongst young men and women entering the workforce. Of course, our labor market is falling short in some hands-on, technical capacities, but simply training workers and sending them off to work will not eliminate much of what is lacking among the labor force. However, what employers are looking for extends far beyond the area of a candidate’s expertise.

Research performed by the Association of American Colleges and Universities found that 93 percent of business and nonprofit leaders reported that they consider communication skills and critical thinking more important than a potential candidate’s college major. Unfortunately, gaps in these sorts of skills are a very real problem in the workplace, but they can be very difficult to measure.

Employers rank professionalism, teamwork, and verbal communication as their most valued skills, and yet they also rank many individuals who are currently entering the workforce as being deficient in most of these areas. This deficiency is especially prevalent among workers without a college degree.

The author emphasizes that there is no “silver bullet” for eliminating this gap. He did highlight the approach used by a company called Books@Work (a company for whom the author works). The company taps university professors to perform literature reading and discussion groups in work settings. Employers find that a liberal arts education can help workers to develop many of the interpersonal skills that cannot be instilled technical training.

Read more at Slate.

As a member of the National Association of Distinguished Professionals, you will be able to cultivate and refine not only your technical skills, but also your interpersonal skills and your ability to think outside the box. The NADP strives to equip members with every possible tool they will need to be successful in the business world and within their own area of expertise. Check out the main page of the National Association of Distinguished Professionals today for more information on all that they offer and how you can become a member of this prestigious association.



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Tips For Communicating Professionally

Young_Chamber_Networking_Function.jpgMillennials entering the workforce have tech capabilities far beyond what generations before possessed. And while these skills are both valuable and marketable, they are not all that employers are looking for when it comes to filling valuable positions. In fact, according to a recent article in Entrepreneur, some young people are using their tech skills as a replacement for basic social skills that employers are looking for in top candidates.

An annual survey conducted by the Center for Professional Excellence at York College of Pennsylvania seeks to take stock of American professionalism. The most recent data compiled shows a drop in professionalism over the past five years, primarily due to a lack of communication skills. With technology taking up so much of the average worker’s workday, it can be difficult to make time to exercise interpersonal skills.

Here are some things a person should remember when attempting to make memorable impressions on colleagues and associates.

Have Some Backup

Networking solo can be awkward, especially when you have not exercised your communication skills. When attending networking events, try working with a buddy to help break the ice with new contacts. A “wingman” or “wingwoman” will help you to be more comfortable, advocate on your behalf, and increase your chances of making a connection.

Protect Your Credibility

While it is important to be an advocate for others in networking situations, be selective about who you invite into conversations. Only vouch for individuals that you are sure will be a good fit. If you vouch for a competent person, this will reflect very well on you. If you bring in someone who is not right, chances are that your new contacts will come to feel the same way about you.

Open Positive

If you find an ‘in’ with a group, wait for your opportunity to say something in agreement with someone else. You can present dissenting viewpoints once you have developed a rapport with the group, but opening with something positive will help to establish you as a likeminded individual and team player.

With the help of the National Association of Distinguished Professionals, you can be sure that you will hone all of the necessary skills and expertise to be an expert in networking and be able to make the absolute most of any networking event. By becoming a better networker, you will undoubtedly be able to build a better business and professional reputation.



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fastcompany
fastcompany:

Clearing your mind and living in the moment isn’t about putting productivity on hold. You can be more profitable with less brain clutter.
If you are like me, you probably find yourself multitasking more, yet feeling like it really isn’t benefiting you. As a society, we’re stressing out about more and accomplishing less, adversely impacting both our mindsets and our productivity.
Most of us think of this as the new normal, and we’ve gotten used to juggling more. The begrudging acceptance of this attitude prevents companies from taking actions needed to keep workers focused and productive.
A stretched-thin, stressed-out workplace is not the workplace of the future. It falls on business managers to change this culture and promote focus and compassion—a concept making the rounds in workplace circles known as “mindfulness.” This is the technique of tuning out the noise and focusing deliberately on what is important.
Studies have found that mindfulness at work can increase engagement, productivity, innovation, and measurable business results. Here are three tips to increasing your mindfulness so that you cross tasks off your list and stress about them less.
Read More>

fastcompany:

Clearing your mind and living in the moment isn’t about putting productivity on hold. You can be more profitable with less brain clutter.

If you are like me, you probably find yourself multitasking more, yet feeling like it really isn’t benefiting you. As a society, we’re stressing out about more and accomplishing less, adversely impacting both our mindsets and our productivity.

Most of us think of this as the new normal, and we’ve gotten used to juggling more. The begrudging acceptance of this attitude prevents companies from taking actions needed to keep workers focused and productive.

A stretched-thin, stressed-out workplace is not the workplace of the future. It falls on business managers to change this culture and promote focus and compassion—a concept making the rounds in workplace circles known as “mindfulness.” This is the technique of tuning out the noise and focusing deliberately on what is important.

Studies have found that mindfulness at work can increase engagement, productivity, innovation, and measurable business results. Here are three tips to increasing your mindfulness so that you cross tasks off your list and stress about them less.

Read More>

fastcompany
fastcompany:

The moments in the careers of women at Airbnb, Pinterest, Facebook, and more that changed everything.
What we see of others’ lives are highlight reels.
From a distance, the road to working for a headline-making tech company looks smooth and simple: Start at the bottom, work hard, make the right connections and boom, you’ve made it.
But for these six women, working for companies that impact our daily lives means making more than a decent salary and having fun doing it. There were moments in each of their lives that changed everything. We asked when they knew they wanted to get into tech—and when that career choice clicked for them.
Read More>

fastcompany:

The moments in the careers of women at Airbnb, Pinterest, Facebook, and more that changed everything.

What we see of others’ lives are highlight reels.

From a distance, the road to working for a headline-making tech company looks smooth and simple: Start at the bottom, work hard, make the right connections and boom, you’ve made it.

But for these six women, working for companies that impact our daily lives means making more than a decent salary and having fun doing it. There were moments in each of their lives that changed everything. We asked when they knew they wanted to get into tech—and when that career choice clicked for them.

Read More>

mconideas

mconideas:

I know what you’re thinking, Millennials as managers? Are you crazy? 

Don’t be so quick to judge: What those in today’s workforce with more seniority seem to eagerly and fervently choose to overlook is that members of this often misunderstood and poorly appreciated generation will soon move into leadership roles that will eventually affect the supervisory landscape as never before — in a good way.

Believe it or not, you want millennials on your team. Despite the copious amounts of disillusioning and negative press about how millennials dispaly careless ways and undedicated principles on the job, members of this generation will eventually spur change in workplace practices on a global scale. (Entrepreneur

Great article! Extremely relevant and helpful- anyone could utilize these tactics to improve their managerial skills and make for a more successful, professional individual.